Top 10 Ranked MBA and PGDM Colleges in Pune

Professional Overview & Placement Mentorship

Mr. Neeraj Singh Rathore is an Assistant Professor of Marketing and the operational lead for Career Development Services (CDS) at Lexicon MILE Pune. With more than 14 years of blended corporate and academic experience, Mr. Rathore bridges core marketing theory with actionable placement coaching to transform students into Day Zero corporate professionals.

His teaching combines classical marketing frameworks with live market analyses, contemporary branding strategies, consumer decision modeling, and digital outreach. As the head of career readiness initiatives, he spearheads the structured placement curriculum, including technical interview preparation, group discussions, corporate etiquette bootcamps, and executive resume design.

“True career readiness isn’t just about clearing an interview; it’s about developing the poise, behavioral agility, and commercial acumen to add measurable value to an organization from day one.”

Key Responsibilities & Placement Outcomes

Mr. Rathore plays an instrumental role in shaping the corporate outreach and career pathways of management cohorts at Lexicon MILE:

Corporate Relations & Recruiter Tie-Ups

Liaises with over 500+ corporate recruiting partners across BFSI, Consulting, IT, FMCG, and Retail to drive on-campus placement drives and winter/summer internships.

Strategic Brand Marketing Instruction

Instructs PGDM and BBA cohorts in Brand Positioning, Integrated Marketing Communications (IMC), Brand Equity Measurement, and Consumer Behavior.

Placement Readiness Modules

Conducts high-intensity mock interview boards, case study analysis challenges, and behavioral psychometric coaching to enhance candidate selection rates.

1-on-1 Executive Mentorship

Under the "A Mentor Every MILE" institutional charter, provides customized guidance on career trajectory planning, specialization selection, and personal branding.

Teaching Specializations & Recruiter Ecosystem

Mr. Rathore leads academic courses that directly empower students during corporate evaluations and high-velocity business competitions:

Core Courses Delivered: Principles of Marketing Management, Brand Management & Equity Architecture, Consumer Insights & Market Research, Sales & Distribution Operations.
Industry Collaboration: Works closely with industry recruitment boards across marquee employers such as Deloitte, PwC, ICICI Bank, Marriott International, eClerx, BNY Mellon, and TIAA.
Workshops & Conclaves: Organizes the annual HR Leadership Conclave, bringing CHROs and Talent Acquisition Directors to campus for direct student engagement.